Saturday, March 23, 2013

Saturday Short Subjects: The Message of yerdle

yerdle has a mission — to displace 20% of the items that people buy. 

On Black Friday of last year, yerdle co-founders asked the public to make the following promise: “I pledge to join the largest ever Black Friday giving spree, November 23rd. I will give things away via yerdle to my friends and family. I will ask my friends and family to join me.”  

Andy Ruben (a former Walmart executive), Carl Tashian (formerly of Zipcar), and Adam Werbach (founder of communications firm Saatchi & Saatchi S and former Sierra Club president) launched the yerdle site in the San Francisco area on Black Friday, November 23, 2012. 

yerdle’s tagline is “Why shop when you can share?”. Promoted as “the new online platform that makes it as easy to share with friends as it is to buy new online,” yerdle allows users to share or give away items they have, or find items they need, through their friends. 

Here are the FAQs

Members can follow yerdle on Twitter or Pinterest, or post on their Facebook wall to friends who are yerdle members. All the opportunities come from friends in your network. You decide which offers to accept. Facebook lists what friends have already joined and makes it easy for you to invite others. As your community grows, so do the opportunities. The more, the merrier.

Be happy. Make someone happy. For free. What could be better?

Why Saturday Short Subjects? Some readers may recall  being dropped at the movie theater for the Saturday matinee — two action-packed feature films with a series of short subjects (cartoons or short movies, sometimes a serial cliffhanger) sandwiched in between. Often the short subjects were the most memorable, and enjoyable, part of the morning. That explains the name. The reason behind these particular posts is that we are all short on time. My Short Subject posts should not take me as long to write or you as long to read (or try).

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